Concepts of HP Laptops

Introduction Today’s business and leisure activities run smoothly due to the emergency of new and supportive technologies. For example, since the emergency of personal laptop computers, people are able monitor their personal finances from time to time.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Moreover, networking, documentation and online chats keep on asserting new opportunities to lives of many. Numerous companies ranging from Dell to HP are manufacturing laptops for their clients. In order to make sure its laptop industry undergoes a revolution, Hewlett Packard Company has enacted modalities to create a viable market for their laptops. Market Structure for HP laptops Over the recent years, HP laptops are the most sold in the market. The dominance in the market is because of their resilience in price control and upgraded technologies. Information techno logists argue that, HP is able to regulate market economy through its peculiar products. The quality of HP laptops is not a selfish guarantee of aggressiveness in the market, but rather market protectionism and increased sales. In 2008, the number of HP laptops sold was greater by two million as compared to the second placed Dell laptops. The switch from personal computer desktops to laptops is responsible for HP laptop markets structure. The market structure of HP laptops created because of increased shares, continue to outburst the laptop industry. HP laptops furnish both small and large enterprises through dyed-in-the-wool product contours. Moreover, HP laptops dominate markets due to aggressive selling and excellent channel strategies that spout the ever-growing market segmentations. In fact, this explains why the market structure of HP laptops is bursting. (Kerridge, 2009, p.1).Advertising Looking for coursework on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, competition is high in the market. For other laptop manufacturing companies to increase their sales, they must overshadow HP products must first something that needs a lot of effort and finances. The increased sales from HP products are because of proper branding strategies that helped in achieving market recognition. Increased HP shares are due to higher revenue generated from potential sales. Competitor companies like Dell, Acer and Toshiba are struggling to create brawny and superior illustrations, which will attract customer to buy their products (Display Search 2010, p.1). Possible Strategies of HP Laptop Competitors HP has theme in their business outsourcing strategies and this is being a market leader of computer laptops. If other competitor companies are not up to the task of creating market strength of their laptops, then there is no way out they can create pressure on HP products unless they come up with innovations in the lap top technology. Competitor companies presently also manufacture same commodities ranging from monitors to laptops something that HP has already done; hence, the need to come up with innovations to meet the ever increasing market competition they face from HP. Other possible strategies from HP laptop competitors include cutting the price of their products between 14 and 20 percent to induce a war price market. Some companies like dell have now embarked on server growth mechanisms, which will act like an entry point into the HP monopolistic market. It is true that HP does not dominate all markets in the world. As a way to bring competition, competitor laptop manufacturers should embark on opening new market places all over the world especially in places where HP products do not dominate the market. On the other hand, it is important to note that, these HP competitors are now engaged in laptop up gradation to give them an upper hand over HP laptops. This has really helped these compani es in attracting more customers toward their products.Advertising We will write a custom coursework sample on Concepts of HP Laptops specifically for you for only $16.05 $11/page Learn More Conclusion In order to increase their sales through competition, I would like to see HP competitors launch new and featured laptop computers. For example, they can manufacture laptops with inbuilt TV tuner cards and modify the keyboard to a lighting one. Another modality to counter HP laptops is to manufacture laptops that sell at a cheaper price. In addition to that, these companies ought to make numerous advertisements so that their commodities become conversant to customers. This will boost customer loyalty hence sales and greater revenue generation. Reference List Display Search, 2010. HP Maintains 20% Worldwide Notebook PC Market Share in Q1’08; Gains Share on Rivals in 5 of 6 Regions; Mini-Note PC Market Forecast to Grow to More Than 13M Units in 2008. D isplay Search.  Web. Kerridge, M., 2009. The HP Laptop Industry. Linkvana.  Web. This coursework on Concepts of HP Laptops was written and submitted by user Emilia Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Specific Learning Disabilities in the Classroom

Specific Learning Disabilities in the Classroom Specific Learning Disabilities (SLDs) is the largest and fastest growing disability category in public schools. The Individuals with Disabilities Education Act of 2004 (IDEA) defines SLDs: The term specific learning disability means a disorder in one or more of the basic psychological processes involved in understanding or in using language, spoken or written, which disorder may manifest itself in the imperfect ability to listen, think, speak, read, write, spell, or do mathematical calculations. In other words, children with specific learning disabilities have trouble speaking, writing, spelling, reading and doing math. Types of SLDs Specific Learning Disabilities can include perceptual disabilities and Specific Learning Disabilities my significantly impair a childs ability to succeed in school, but not limit a child so much that he or she cant successfully participate in the general education curriculum with support. Inclusion and SLDs The practice of placing children with learning disabilities in classrooms with normal or, as special educators prefer it, typically developing children is called inclusion. The best place for a child with Specific Learning Disabilities is an inclusive classroom. This way he or she will get the special support they need without leaving the classroom. According to IDEA, the general education classroom is the default position. Before the re-authorization of IDEA of 2004, there was a discrepancy rule, which required a significant discrepancy between a childs intellectual ability (measured by IQ) and their academic functioning (measured by standardized Achievement Tests). A child reading below grade level who did not score well on an IQ test might have been denied special education services. That is no longer true. Challenges That Children With SLDs Present Understanding the nature of specific deficits can help a special educator design instructional strategies to help the disabled learner overcome difficulties. Some common problems include: Difficulty discriminating visual information, which can include dyslexia.Difficulty processing visual or auditory information.Difficulty organizing information visually or sequentially.Difficulty understanding the relationship between symbols and auditory or numerical ideas. SLD Children Benefit From Structured small group instructionDirect Instruction, often using repetitive and highly structured programs for reading and math.Repetitive practice at the students level of success.Support called Specially Designed Instruction (SDIs) which can include everything from small group instruction to frequent stretch breaks. Buyer Beware Some publishers or helping professionals offer programs or materials which they claim will help a child with Specific Learning Disabilities overcome their difficulties. Often referred to as Pseudo-Science these programs often depend on research that the publisher or practitioner has dummied up or anecdotal information, not real, reproducible research.

My letter to facuty senate Essay Example | Topics and Well Written Essays - 500 words

My letter to facuty senate - Essay Example from a professional, I have learned that I am suffering from acute psychological disaster which was brought by the tragic circumstances that I need to go through. I am really sorry for not being a good student during those two semesters. Noting your experience, I know that you’re aware of the tough times that youth need to go through. Those past years have really been challenging for me as a person to remind myself that everything will be fine when I feel just too exhausted from personal burdens. The years that I’ve spent in the army did me good by instilling me with a sense of responsibility and developing my maturity. I have learned to be selfless and appreciate even those little things which I have. Thus, I would like to pursue a college education in Smeal College. Please, help me accomplish this dream by erasing those two semesters of immaturity and lack of disciple in my

MBA Business and Economic Evironment Essay Example | Topics and Well Written Essays - 1000 words

MBA Business and Economic Evironment - Essay Example As the interest rates change, so do the spending and saving patterns of the people. When interest rates increase the cost of borrowing money increases and hence people borrow lesser where as when there is a decrease in interest rates people are more inclined to borrowing money because the cost of borrowing is lower. This affects the aggregate demand and aggregate supply of a country because money is the basis of all transactions that take place in an economy and if the cost of borrowing money decreases the money demand in the economy would tend to increase and people will be more inclined to spend that money and hence the aggregate demand would increase and this would lead to more people being employed if the economy is not already operating at optimum level of productivity. On the other if interest rates tend to increase then the cost of borrowing increases and people are not willing to borrow, hence the aggregate demand for the economy would decrease and the would have adverse effe cts on the labor as well. An increase in the interest rates in Australia would definitely have the same effects as well and a decrease in aggregate demand is expected. Industrial point of View: If the interest rates are increasing the cost of borrowing for industries would go sky high because industrialists require huge sums of loans because of the industry and the operations that they need to carry out. A very important decision for the firms is based on the interest rates and their trends, the question is: to expand or not to expand The answer lies with the interest rates, if they are very high then the company might postpone their expansionary plans but if they are lower and within a safe limit then the company can go and expand. This applies to whole industries, if industries expand there would be much more labor required and there would be an increase in employment leading to an increase in aggregate demand. Hence if any government is looking to give a boost to its industrial set up it should take special care when dealing with interest rates because it might charter the course of a whole industry and any industry is important to the economy because it has a lot of oth er units such as labor and exports dependent upon such industries, though some governments have come up with industrial interest rates but still they serve the same function. Exchange Rates: The exchange rates of a country play an integral part in determining where the country is heading in the near future and also has far reaching consequences in policy making. Interest rates play a very important role in determining what a country's exchange rates would be, in fact they are also a tool to tamper with the exchange rates. If the interest rates are increasing in an economy, ceteris paribus, then there would be an inflow of foreign currency into that country because people would want to save their money in that country's banks because that would give them a higher return on their investments, when this takes place the demand for a country's currency on the foreign exchange market increases. On the other hand if the interest rat

International Business Strategy Essay Example | Topics and Well Written Essays - 750 words

International Business Strategy - Essay Example The theoretical framework applied for external audit is the PESTEL analysis. The political system in China significantly favours entrepreneurship. Having risen from a middle-income country to a near developed country in less than a century, the political system has a history of favouring entrepreneurship (bec.org). Hong Kong is the richest country in the mainland China with a GDP of US$ 258 billion. This makes it one of the most economically viable nations. The purchasing power in the country is estimated by the World Bank to be US$ 42.653. The country has other established foreign and local brands that pose great competition to Koyo Jeans. These include Diesel, Calvin Klein and Levis which are international companies; and Gallery and Lucky Brand, which are Hong Kong-based (lowtax.net). Being a local company, Koyo jeans do not experience any social or political barriers. The population of Hong Kong is more than 7 million people most of whom embrace the European and traditional Chinese clothing as fashion. Because of the cultural orientation of the products, the demand for Koyo Jeans’ products is high among the people who can be said to be luxurious shoppers. They have been quite receptive of the Koyo products over the years and has helped the company develop. Canada has a democratic tradition dating back to mid-nineteenth century. A general governor governs the country, and the political system is fairly stable. Being a developed and industrialised country, the political system is supportive to businesses, both local and foreign. The population of Canada is more than 34 million people and is in constant expansion. The Canadians are not only affluent but also fashion sensitive. This means that there is a ready market for the products. Jeans market in Canada experienced a 2% increase in 2013 (euromonitor.com). The main competitors in this market are the European brands; Diesel, Calvin Klein, Levi; and the Canadian

The Marketing Director Of Nestle Company Marketing Essay

The Marketing Director Of Nestle Company Marketing Essay Introduction The assignment investigates about a marketing strategy, tactics for a new product innovation and product improvements of Nestlà ©, one of the fastest growing FMCG Company with its product innovations. In this assignment, the STP analysis and tactics of marketing is applied for the new product design of the existing product from Nestlà ©. Firstly, Wheelwright and Clark, 1992 state that New product development (NPD) is due to three reasons such as increasing international competition, the challenging markets and the diverse or various technologies. Montoya- Weiss and Calantone (1994) add that the success or failure of NPD depend on the performance and factors done by organisation according to the strategic factors, development process and market innovation skills. The total word count of the assignment is () excluding references and appendices. The overview of the company (market and existing portfolio of its products and brands) Nestlà © is a Swiss multinational packaged food company formed by the merger of the Anglo- Swiss Milk company in 1905 (Nestlà ©, 2012). It is not only the largest food company in the world possessing 8,000 brands and a range of products but also one of the shareholders of LOreal, the worlds largest cosmetics company (Tom Mulier, 2011). The logo of Nestlà © symbolizes not only the activities of the company but also illustrates the average modern family of two children where the tree symbolizes an oak and the birds thrushes. The blue colour logo characterizes purity, care and goodness (famouslogos.us, 2012). Figure 1: The logo of Nestlà © (Nestlà ©, 2012) Nestlà © has sustained great performance in UK and Ireland which is due to its well- known brands, Kit Kat and Nescafà © and gained good sales growth through the year, 2012. Moreover, its successful innovations such as Nescafà © Azera and Maggi brand had made the company, Nestlà © outstanding from its competitors- both major competitors (Unilever and Mass Incorporated and Kraft foods) and competitors from local markets. The company has invested more than  £500 million to launch next generation of world class manufacturing facilities in the UK. Additionally, the company will hire more than 300 employees for their Nescafà © Dolce Gusto plant, which has increased the market share to supply not only to the UK market but also to export markets around the world (Nestlà ©, 2012). The type of the NPD for Nestlà © Company Trott (1998) defines new products as the developments or variations on existing formats. Although the products have appeared before in the market, it is still new to the market due to the changing innovation of including application advice for the product. Among the brands from Nestlà ©, the new product development would be the combination of dairy products (condensed milk and sugar) and coffee in one packet. That is also known as the additions to existing product lines (Trott, 1998). What makes it different from the previous packaging is not because having more than one product but because of launching new product innovation which is different from its competitors products. Figure 2: New Product Design for Nestlà © Our new product will meet the functional needs such as Biogenic needs or Biogenic drives often known as physiological drives and satisfy the physical needs such as food, water, air and shelter (Solomon and Bamossy et al, 2010). According to the Maslows hierarchy of needs, it satisfies the physiological needs which in turn dominate an individuals attention (Chisnall, 1995). Importantly, the needs of people differ according to the individuals unique history, learning experiences and the cultural environment and background (Solomon and Bamossy et al, 2010). Moreover, Motivation is the psychological process that allows consumers to recognize the needs (Wells and Prensky, 1996). Therefore, the new product of Nestlà © will definitely give positive motivation to customers where they will find out the positive mood, pleasure and comfort where it will lead to operant conditioning where the attractiveness of the product will provide the consumers through their benefits (Evans, Jamal and Foxal l, 2009). Segmentation through Demographic, Psychographics, Values, Culture and Influencing factors Clearly, the purpose of segmentation, a creative process is to fulfil customers needs and requirements creating competitive advantage for the company. However, Weinstein (1987) argue that companies treat everyone is their customers not targeting as segments groups in most companies. Macdonald and Dunbar (1998) explain that according to the Ansoff matrix, our new product includes in extending existing products to new segments. They suggest that a clear and realistic goal is necessary for a company as it plays a crucial role in the marketing planning process. Therefore, select segmented customers play an important role as targets for marketing activity and then develop a unique marketing program to carry out the prospects. Segmentation creates opportunities for the company where they can meet customers needs not only for today but also for the future (Macdonald and Dunber, 1998). Firstly, to know who to focus on and why, then we need to identify attractive segments from United Kingdom to know the consumer criteria. The Ethnicity results of 2001 Census show that 85.67% of proportions of total UK population are White British. 1.8% is of Indian, 1% is of Black Caribbean and 0.4% is of Other Asian excluding Chinese. See more in Appendix (). According to Evans, Jamal and Foxall (2010), consumer psychographics consist of lifestyle, personality and self- image. However Ries and Trout (1972) suggest that learning Psychographics, we become to recognize and understand about the values, perceptions, lifestyle, attitudes and motivations of the people. The lifestyle groups of people from UK are self- actualizers, innovators, esteem-seeker, strivers, contented conformers, traditionalists and disconnected The Consumer Insights Social Value Groups (2005), 18% of UK population like to self- actualises. Antonides and Raaij (1998), claim that values play an important part in Christianity and West European Culture. The values of UK can be learnt according to the indexes of Greet Hofstede (1991). Ronen and Shenkar (1985) stated UK as one of the Anglo countries. According to Hofstedes maps, UK ranks small on Power Distance and weak Uncertainty. Besides, amongst the types of self- congruence and self concept motives, Jamal and Goode (2001) investigate that individuals with higher levels of self-image congruence prefer higher levels of satisfaction. Thus, the attitudes towards buying new product behaviour can change with Heider (1958) theory. Targeting for the new Nestlà © product The target market of Nestlà © would be demographic targeting (N generation and Generation X or Baby Busters). Adam Smith Institute (1998) mentions that Generation Y or the millennial generation sometimes known as N generation are between ages 16 to 33 year old in 2010. Coupland (1991) indicates that age ranges from 34 to 44 year olds in 2010 are Generation X or Baby Busters. Ahmad, 2002 remark that over 20 million people in UK are of baby boomers (45-65 year olds in 2010) which can be estimated as 25 million by 2021. Moreover, Benefits sought can differ according to the social classes. See the social classes of UK (2008) in Appendix. Middle class people consume healthier food than the low ones. According to Freuds psychoanalytic theory, middle class people show superego structure from their conscious mind and control their behaviour according to morals and values. Oppositely, people who grew up in poverty are observing for physiological and safety needs from Maslows hierarchy of needs. Therefore, we should motivate these people to have healthy nutrients. In order to attract new product of Nestlà ©, the influencers are important as people are usually addicted to what the influencer speaks. Therefore, M Evans and C Fill being cited in Evans et al (2010) explain that opinion formers are targeted first and after that opinion leaders may receive the information from the opinion formers. But Antonides and Raaij (2010) claimed that opinion formers are informed via social contents by opinion leaders as they know new products via mass media. So, opinion leaders can give positive or negative advice and further information to opinion formers as they are influenced by opinion leaders. Park and Lessig (1997) suggest that information influence helps a lot in motivating people buying behaviour as they ask first from relatives upon which products to buy when they consider buying a product. Consequently, the motivation can acquire from external environment (Evans, Jamal and Foxall, 2010). McGuire (1974, 1976) show that cognitive motives can make individuals need for being adaptively concerned with headed for the environment and for attaining a sense of meaning. He and Greenberg, (2009) explain that cognitive dissonance motivates customers of the inconsistency between their attitude and behaviour, and encouraging a change headed for sustainable behaviour. Evans, Jamal and Foxall (2010), suggest that Maslow hierarchy of needs shows the motivational hierarchy of people. Positioning Fifield (2007) states positioning possesses an idea or perception in the customers attention. While Shimp (2011) defines that positioning has two actions namely, brand in (the consumers mind) and against (competitive positioning strategies). However, Clancy and Krieg (2000) show that positioning is all about stating a short statement or message to imprint in customers minds. Nowadays, most companies are expanding their positioning strategies to appeal more segments (Kotler et.al, 2005). For new Nestlà © product, the communication message Time Saving is crucial to receive the customers attention (Evans, Jamal and Foxall, 2009). This would be positioning based on functional needs to deliver solutions to consumers current consumption-related difficulties or potential problems by telling that the brand has specific benefits capable of solving those problems (Shimp, 2011). It becomes product related attributes as it offers product advantages such as saves time, affordable and convenient to carry which in turns motivates customers and creates values for their wants. Nevertheless, Kotler et.al (2005) outline that the competitive advantage being low and high quality influence on products position. For Nestlà ©, firstly, Nestlà ©s current position in the mind of consumers will be supported where introducing unoccupied position which values consumers and allowing reposition the competition. Finally, a company should deliver and communicate the desired position to target consumers because the companys marketing mix- product, price, place and promotion support its positioning strategy. Importantly, Nestlà © should support its position through performance and communication avoiding changes that might confuse consumers (Kotler et.al, 2005). Marketing Mix Strategies Product Kotler et. al, 2005 explain product offers market for attention, acquisition which satisfies customers needs and wants. A product can be physical objects, services, persons, places, organisations and ideas. Actual product of new Nestlà © includes its features, design, band name and packaging. It is vital to gain strong brand equity to capture customers loyalty and preference (Kotler et.al, 2005). Aaker (1991) recommend that a brand is a distinguishing name or symbol (such as a logo, trademark, or pack design) intended to identify the goods and services of either one seller or a group of sellers, and to differentiate those goods or services from those of competitiors. In order to launch the brand extension or brand stretching, new product can easily get recognition whereby saves high advertising cost. Essentially, a failure of brand extensions sometimes occur Brand dilution which may damage consumer attitudes towards other products as well (Kotler et al, 2005). For the new product, the original logo and name of Nestlà © would use. This could bring several advantages not only gaining customers attention because of creating a good product quality but also enabling the supplier to attract a loyal and profitable set of customers. As the package colour is of green and gold which is likeability legally protectable and made with higher- quality products. Packaging, an activity of designing the container or wrapper of a product for new Nestlà © can fulfil customers coffee breaks as it saves time and budget for them. For the new product, the logo and slogan will be the same as the original Nestlà © product. The design of the new product comes with 20 small packets inside a huge pack. Also the product is available with a small one whereas including 3 ingredients. This new packaging style would bring several benefits for the customers since it includes three products at the same time which offers the basic problem solving for them. They can easily carry and consume it whenever they go or can keep it since it comes along with zip-lock pattern. Moreover, it saves time for the customers when they are having a cup of coffee which in turn offers augmented benefits. Furthermore, it provides core benefits to middle class people. Since it is a consumer product therefore, consumers frequently purchase it for their own consumption. Furthermore, product quality has a direct impact on product performance; therefore, Nestlà © should link its new product quality to customers value and satisfaction (Kotler et.al, 2005). Nestlà © firstly should create quality level to support the new products position in the target market. Customer- driven strategy should introduce here to create a better quality for customers. The Product life cycle identifies a products sales and profits over its lifetime (Kotler et.al, 2005). During Introduction stage, since the product is new, the profits are negative or low because of the low sales and high distribution and promotion expenses. A rapid penetration strategy should apply to get fastest market penetration and largest market share (Kotler et al, 2005). If the new product meets market needs in the growth stage, sales will start increasing. Thus, the early adopters will begin buying and later buyers will start following their lead, because of the word-of- mouth. Later, new competitors will enter the market. It is essential to aware the product not to reach to maturity and to decline stage. The PLC of existing Nestlà © brands and new product is shown in Appendix (). Price Obviously, among the 4 elements of marketing mix, Price only can bring revenues. It is essential to avoid pricing which is cost-oriented rather than customer-value oriented. Since the segment and target market is carefully done, it is easy to set up the price for the new product. Being a new product, Nestlà © should apply market- penetration pricing while setting a low rice in order to attract large numbers of buyers and penetrate the market. Nestlà © should maintain its low price position to get penetration in the market. Among five products mix strategies, Nestlà © comes with product line pricing as there are cost difference between the products from the product line that have difference features and competitors prices. The selling price for the new product would be  £3 pounds for the whole packet which has 20 small packs inside. Being oligopolistic competition pricing, Nestlà © Company is always alert to its competitors strategies. Moreover, the customers perceptions of price effect on their buying decisions. Thus, if the new products demand falls by 10 %, when Nestlà © raises its price by 2 % the demand would be elastic occurring -5. However, if demand falls by 1% when the price is increased by 2%, inelastic demand occurs with -1/2 (Kotler et.al, 2005). Place Place is where transporting the right product to the right place at the right time to the customers (The times 100, 2012). It is known as Nestlà ©s distribution channel within marketing mix is to reach to its target market. New product of Nestlà © should be transported using indirect-marketing channels as below: The product is firstly targeted to consumers from UK in the introduction stage, it will distribute to all over the countries later. Marketing channel is part of customer value delivery network therefore; each channel adds value for the customers. The intermediaries of Nestlà © (wholesalers and retailers) take part a number of activities when delivering the products. For example: wholesalers can provide quicker delivery to the customers and retailers offer final link between the consumers and Nestlà © company (Kotler et. al, 2005). For the logistics functions, Nestlà © should store the goods in the warehouses while making stock available before the products are ready to be sold. Promotion The communication message Time Saving is crucial to receive the customers attention (Evans, Jamal and Foxall, 2009). In order to communicate with the target customers (external stakeholders), a variety of promotion methods will use with the purpose of Effectively attainting new customers by increasing customer base and Retention of existing customers by keeping up customer relations New product is going to be promoted through television, internet among the major media types. Nestlà ©s new product should Reach 70% of its target market during the first three months. I. Broadcast advertising (Television and Internet) The benefits would be good mass-market coverage and low cost per exposure. Frangi (2011) states that the proportion of media activities during the day time in UK as follow: For Nestlà © new product, an advertisement should create using Beyoncà ©s family (Appendix). Celebrity Endorsement promotes a sense of belief among the target audience and approves brand equity (Till, 1998). Moreover, since a celebrity can make advertisement believable (Kamins et.al;.1989), there will be certain awareness of the target group by breaking the disorder of ad and creating the ad and brand more obvious. As celebrity can help in brand name recognition (Petty, Cacioppo, Schermann, 1983), people will have a high recalling member for their favourite celebrity. Celebrities are appreciated and adored and respected by their audiences or fans and advertisers so, using stars as PR can influence the fans or customers towards the brand. Additionally, using Social networks Facebook, MySpace and Twitter could lead the customers to memorize the new product in a short period of time. It could especially attract to teenagers by looking at the proportion of their internet usage (Appendix). Proportion of adults who browse over social networking sites on the internet Conclusion Using the marketing mix creates a lot of advantages which brings customers satisfactions. Importantly, brand loyalty is necessary to make customers willingness to repeat purchase. It is essential to make a brand to be available in every shop including benefits such as good brand image, affordable price and packaging style. Marketing Strategies of Nestlà © would bring benefits along with the AIDA model. Attention (Awareness) attracts customers attention and awareness. Interest- creates advantages and benefits of Nestlà ©. Nestlà © should let its stakeholders know that fair ingredients include in it which is suitable to everybody. Mind will be fresh and everybody can concentrate on their work, after consuming the new product. Desire- The five performance objectives quality, speed, dependability, flexibility and fair price should consider getting customers desire. First error free goods should introduce which brings quality advantage to customers. Speed is important in providing goo ds and services to customers. Besides, doing or making things on time is important too. This is dependability. Next, flexibility requires fulfilling all customer requirements and dealing with all customer possibilities. Action- Customers action will meet as soon as they buy the new product. It is important to offer a value more than customers expectations. Thus, they have satisfaction which in turn creates them hard-core loyal and will unlikely to switch brands in the predictable future. As a recommendation, Nestlà © should consider internally and externally for its new product development. Internally, all departments have to work together, discuss and consider how they should make to build the brand image of new products and get the customers trust. Externally, it should consider about relationship, integrated and social responsibilities marketing. Nestlà © brand has long-term relationship with its customers, employees, suppliers, distributors, members of the financial community; shareholders and investors and other marketing partners (channels, distributors and advertising agencies). According to Kotler Keller (2006) Holistic Marketing is important in developing, designing and implementing of marketing programs, processes and activities. The relationship should not end in order to earn and retain the business. A strong relationship is essential to give a value which is more than customers expectations that would bring satisfactions and loyalty. Figure 1.1 Demography of UK in the year 2010 Classification of classes Explanations Lower middle class White collar workers Middle class Got tertiary education Upper middle class Earn higher incomes. They all are traditionally accomplished from private schools. Nouveau riche Working class, lower middle class Under class Long- term unemployed, elderly pensioners, economic immigrants, dependent on state benefits Upper class Statistically very few nowadays Skilled working class Blue- collar workers Work mostly in the construction and manufacturing factory. Unskilled and semi- skilled working class Blue- collar workers Work mostly in car factories, steel mills and textile mills Figure 1.3 Social classes of UK New product of Nestlà © Existing Nestlà © products

Suicide, America’s Hidden Devastation Essay -- Essays Papers

Suicide, America’s Hidden Devastation Suicide is one of the youth’s ways out of their problems, not only in the United States but the world. What does drive teens to suicidal thoughts and actions? What are the ways communities help prevent teenage suicide? Perhaps there are signs can be pointed out that would indicate a problem. In two surveys in 1996, both reported in the Journal of Adolescent Health, both also asked relatively the same questions of the violent actions that some people may see in life’. Surprisingly, the numbers for many of the questions were the same, such as teens who witnessed a shooting first hand; they both were about 37% (Pastore, Fisher, and Friedman 321-2). Using information such as this, one cannot blame the recent rise in teenage suicide with the violent problems of life, but more along the lines of depression caused by multiple things, for instance body image. According to many researchers, alcohol is many times a solution to a teen’s problem with life and the hardships people face in it. Many people in the United States overlook the major problem of teenage suicide; this is a mistake There are many things which can drive a teen to commit suicide some of them are as simple as making fun of the â€Å"fat† kid in class; others can come from the mental images from witnessing a shooting. There are four major issues which contribute to teen suicide such as depression, family problems, risk factors, and teens reactions to there climate. Depression, unfortunately, is one of the biggest factors of today’s teenage suicide problems and some of the reasons for it are from the student’s own peers, â€Å"being depressed is triggered by loss or rejection (Joan 59).† Depression can be f... ...ter than to do so. I know what it is like to loose something that you love so much so that you don’t think you can go on in life. We as a community must somehow set up a better support technique in order to save teens from this devastating misfortune. We can help, it’s just how much effort one is willing to put forth. Works Cited Allen, Janet. End-of-Life Issues. Westport, Connecticut. Greenwood Press, 2002 Garfinkel, Barry and Northrup, Gorden. Absolute Suicide. New York and London. Haworth Press, 1989 Joan, Polly. Preventing Teenage Suicide. New York. Human Sciences Inc., 1986 Orbach, Israel. Children Who Don’t Want to Live. San Francisco. Jossey-Bass Inc., 1988 Pastore, Fisher, and Friedman. â€Å"Violence and Mental Health Problems among Urban High School Students.† Journal of Adolescent Health. New York. Elsevier Science Inc., 1996

Two Ways to Belong in America

America Dream† she never lost who she was. She never lost her Indian background. Two sisters went to America, so that they can get a great education and also a great Job. Even though they had the same idea coming to America, they both went different ways. These two sisters, they are exactly the same. They have some differences but then it starts happening when they get married.Mira gets married to an Indian man and Bharati gets married to an American man. Mira worked hard to make a living so that when she is ready to retire she has enough to move back to India. Bharati traveled around North America with her husband being an American citizen. Mira wasn't a citizen and her boss wanted a labor certification, but she couldn't provide it so she felt like she was being used. Mira paid her taxes, she loves America and she loves India.She believes that they should start the bill for immigrants who come into the country after the bill has been passed. I feel that Mira doesn't have to be in love with the country but she puts enough dedication to the country that she wants to be a citizen so she doesn't have to go back to India. In the end Bharati explains that her sister Mira is an example of a bigger issue that many people come to America on visa's and when it's over they want to stay because they think it's a great place.

Free Essays on Albrecht Durer

Albrecht Durer is known as the greatest German artist of the Renaissance. Durer was born in 1471 in Nuernberg, Germany. His parents were Hungarian emigrants who came to Germany in search of a better life. Durer began his career in Nuernberg, Germany with his father. His father was a Hungarian goldsmith who emigrated to Germany in 1455. Despite his father being a goldsmith, Durer began painting at the age of 14 in 1484. Durer soon became an apprentice in 1486 to a printmaker named Michel Wolgumut. Wolgumut taught Durer how to work with woodcuts and how to engrave into copper. Beginning in 1490 Durer traveled widely for study, including trips to Italy in 1494 and 1505-7 and to Antwerp and the Low Countries in 1520-1. During his visit to Venice on his second Italian trip Durer was especially influenced by Giovanni Bellini and Bellini's brother-in-law Andrea Mantegna. The period between his Italian trips was one of great productivity and artistic growth, characterized by his publication, 1496-8, of a portfolio of woodcuts, The Apocalypse of St. John. Scholars have suggested that the portfolio may have been intended as a veiled expression of support for the Reformation, with Babylon used as a surrogate for Rome. Beginning at least as early as 1512, Durer became portraitist to the rich and famous of his time, including Emperor Maximilian I and Christian II of Denmark. Other sitters included Jacob Fugger and other prominent merchants, clergy and government officials. He soon returned to Nuernberg, Germany where he died on April 6, 1528. Durer is considered by many as one of the best Renaissance artist of his time. His work can still be seen today hanging in some of the most famous museums in the entire world.... Free Essays on Albrecht Durer Free Essays on Albrecht Durer One artist that sits on a higher pedestal than many is Albrecht Durer. Recognized as the most famous artist of the Reformation period, he was brilliantly talented in many areas, Watercolor, Woodcuts and engraving to name a few. Albrecht Durer’s contribution to the Art world intrigues and fascinates us until this day. Durer was born in 1471 in Nuremburg, Germany. His father was a respected goldsmith and filled the office of â€Å"official assayer of precious metals†. (Hutchison 20) Recognized for his honesty and reputation he received many prestigious commendations. Durer the Elder, the skillful goldsmith, can be considered Durer’s first art instructor. At the young age of ten Durer the Elder taught his son the goldsmith’s technique. Many believed that the skillful handling of the engraver’s burin (a pointed steel cutting tool used by engravers) was the origin for his distinctive style, which rendered him a gifted artist with an eye for detail. The creation of Durer’s renowned self-portrait, developed while looking into a mirror at the young age of thirteen, was his first known contribution to the art world. Because of the portrait, his father recognized his young son’s natural ability for drawing. The portrait created in the Silverpoint technique, which reached its peak during the Renaissance period. This technique requires a soft, meticulous touch that generates a drawing with extremely fine lines. With the creation of a Silverpoint, a stylus with a metal form wire of, silver, copper, bronze or gold on a prepared â€Å"ground† surface is required. During the 15th century, the â€Å"ground† most likely consisted of white lead, ground bone combined with a glue size and tinted with pigment. The minute deposit of metal left on the â€Å"ground† produces a fine gray line by means of a chemical reaction on the primed surface. After oxidation, the resulting characteristic is a soft brown shade visible in the fine lines,... Free Essays on Albrecht Durer Albrecht Durer is known as the greatest German artist of the Renaissance. Durer was born in 1471 in Nuernberg, Germany. His parents were Hungarian emigrants who came to Germany in search of a better life. Durer began his career in Nuernberg, Germany with his father. His father was a Hungarian goldsmith who emigrated to Germany in 1455. Despite his father being a goldsmith, Durer began painting at the age of 14 in 1484. Durer soon became an apprentice in 1486 to a printmaker named Michel Wolgumut. Wolgumut taught Durer how to work with woodcuts and how to engrave into copper. Beginning in 1490 Durer traveled widely for study, including trips to Italy in 1494 and 1505-7 and to Antwerp and the Low Countries in 1520-1. During his visit to Venice on his second Italian trip Durer was especially influenced by Giovanni Bellini and Bellini's brother-in-law Andrea Mantegna. The period between his Italian trips was one of great productivity and artistic growth, characterized by his publication, 1496-8, of a portfolio of woodcuts, The Apocalypse of St. John. Scholars have suggested that the portfolio may have been intended as a veiled expression of support for the Reformation, with Babylon used as a surrogate for Rome. Beginning at least as early as 1512, Durer became portraitist to the rich and famous of his time, including Emperor Maximilian I and Christian II of Denmark. Other sitters included Jacob Fugger and other prominent merchants, clergy and government officials. He soon returned to Nuernberg, Germany where he died on April 6, 1528. Durer is considered by many as one of the best Renaissance artist of his time. His work can still be seen today hanging in some of the most famous museums in the entire world....

KUHN Surname Meaning and Family History

KUHN Surname Meaning and Family History The Kuhn surname originated as a nickname or descriptive name for someone who was bold or keen; descendant of KUHN, a pet form of Kunrat, German form of Conrad, meaning bold, counsel. Surname Origin:  German Alternate Surname Spellings:  KUHNE, KUEHN, KUHNS, KIHN, COON, COONS, COEN, COONE, KUNZ, KUNTZ, KUHNE, KOHN, KUEHNE, KÃÅ"HN,  KÃÅ"HNE   Famous People with the KUHNSurname Thomas Kuhn - American historian and physicist; famous for  his 1962 book called The Structure of Scientific Revolutions.Friedrich Adalbert Maximilian Kuhn - German botanistOskar Kuhn - German paleontologistRichard Kuhn -  Austrian biochemist, winner of the 1938 Nobel Prize in ChemistryW. Langdon Kihn -  American painter and illustrator Where is the KUHN Surname Most Common? According to surname distribution from Forebears, the Kuhn  surname is most common in Germany, ranking as the countrys 56th most common surname. It is also fairly common in Switzerland, where it is the 74th most common last name.  WorldNames PublicProfiler  data indicates the Kuhn surname is especially common in southwestern German, particularly the state of Saarland. It is also common in Zurich, Ostschweiz and Nordwestschweiz, Switzerland, as well as in Alsace, France. Surname maps from Verwandt.de indicate the  Kuhn last name is most common in southwestern Germany, especially in the counties or cities of Munich, Neunkirchen, Stadtverband Saarbrucken, Ostalbkreis, Wurzburg, Rhein-Neckar-Kreis, Esslingen and Offenbach.   Genealogy Resources for the Surname KUHN Meanings of Common German SurnamesUncover the meaning of your German last name with this free guide to the meanings and origins of common German surnames. Kuhn  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Kuhn  family crest or coat of arms for the Kuhn surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Coon DNA Surname ProjectIndividuals with the Coon surname and variations such as Kuhn, Kuehne, Koone, Kohn, Koon, Kuhne, Kuhns, Coontz, and Kuntz, plus dozens of others, have joined together to combine genealogy research with Y-DNA testing to help determine common ancestry. KUHN  Family Genealogy ForumThis free message board is focused on descendants of Kuhn  ancestors around the world. Search or browse the archives for your Kuhn ancestors, or join the group and post your own Kuhn family query. FamilySearch - KUHN  GenealogyExplore over 2.8  million results from digitized  historical records and lineage-linked family trees related to the Kuhn surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. KUHN  Surname Mailing ListFree mailing list for researchers of the Kuhn surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - KUHN  Genealogy Family HistoryExplore free databases and genealogy links for the last name Kuhn. GeneaNet - Kuhn  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Kuhn  surname, with a concentration on records and families from France and other European countries. The Kuhn  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Kuhn  surname from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

Econometrics Assignment Example | Topics and Well Written Essays - 500 words

Econometrics - Assignment Example For RM (average number of rooms in the owner occupied housing in the census tract), in the first variant, a 1 percent change in RM causes 0.329 % change in MV (the median housing price). In the second variant, a 1 percent change in RM causes a 0.0306 % change in the median housing price (MV). Eventually, a 1 percent changes in RM causes a 0.294 % change in the median housing price in the third variant. In the second variable, the weighted distance to five major employment centers in the Boston region (DIS), the order of coefficients; 0.028, 0.027, and 0.027 in absolute values. In the criteria of absolutism, a one percent change in DIS causes a reduction of median housing price by 0.028 in the first variant, a reduction of 0.027 in the second variant, and a reduction of 0.027 in the third variant. In the third variable, nitrogen oxide concentrations in parts per hundred million (NOX), the coefficients are 1.479 and 1.529 in the second and third variants respectively. These figures suggest that 1 percent change in nitrogen oxide concentration increases the medium housing price by 1.479 in the second variant and by 1.529 in the third variant. Beta coefficient is the measure of the sensitivity of the estimates in influencing the median housing price. In the estimates, the beta coefficient is the slope of the model summarized into ÃŽ ²0, ÃŽ ²1, ÃŽ ²4, ÃŽ ²3, and ÃŽ ²2. Normally, the coefficients would imply 1 percentage change in the estimate 1 and 2 would cause an increase of 0.566 and 0.0261. However, using the beta approach, the two coefficients are below, suggesting that they are below the median housing price. 6. Suppose in model (3) I added in the variable NOX DCHAS, resulting in ln(MVi) = ÃŽ ²0 + ÃŽ ²1RMi + ÃŽ ²2 ln(DISi) +ÃŽ ²3NOXi + ÃŽ ²4DCHAS;i + ÃŽ ²5 NOX DCHAS +Æ i . How would the interpretation of Æ 3 change in model (3) after the inclusion of this variable? What is the interpretation of Æ 5 in this model? 9. Given

Juvenile and Adult Courts Essay Example | Topics and Well Written Essays - 1000 words

Juvenile and Adult Courts - Essay Example It was perceived, due to the influence of industrialization and modernization, that the children were corruptible innocents and that their upbringing demanded greater structure as prerequisite to adulthood than that had been previously regarded. Based on the assumptions of the social scientists who suggested that children are not responsible for their actions in the same way as adults since they are not fully developed, the idea of juvenile justice system was emphasized. According to this view, juvenile criminality is a kind of youthful illness, which can be cured by relocating the juvenile to a better family life in a rural setting. Thus, the first court designed specifically to deal with children was established in Chicago one hundred years ago which led to the growth of a separate juvenile justice system nationwide. "Juvenile courts are responsible for dealing with children who are accused of committing two types of offenses: status offenses - violations of laws with which only ch ildren can be charged (e.g., running away from home); and delinquency offenses - acts committed by a child which, if committed by an adult, could result in criminal prosecution." (Young and Gainsborough, 2000, p 2). Significantly, the premise on which the separate juvenile system rests is that children are developmentally different from adults and that more amenable to treatment and rehabilitation to juvenile criminals can be ensured by this system, unlike the adult criminal justice system. Therefore, it is essential to regard the juvenile justice system and the adult criminal justice system as two separate systems of justice founded on different philosophies, even though there are elements of close resemblance in both the systems. In a comparative analysis of the juvenile justice system and the adult criminal justice system, it becomes evident that the juvenile court system has been historically distinct from adult courts and both the systems are founded on divergent philosophies. Whereas the adult criminal justice system emphasizes the punishment of criminals, the juvenile justice system is mainly concerned with the rehabilitation and treatment, along with community protection. Rehabilitation and treatment are not primary goals in the criminal justice system and the guiding principle of this system is that criminal sanctions should be relative to the offense committed. On the contrary, "the juvenile justice process centers on the individual child and takes into account the child's problems and needs, focusing less on punishment than on helping the child to change and so minimize the likelihood of future criminal behavior." (Young and Gainsborough, 2000, p 2). Although there has been an important speculation in the recent years that the clemency within the juvenile justice system is not always the best option for all cases, it is constantly emphasized that there are several momentous differences between the juvenile and adult courts. The terminology used within the juvenile and adult courts offers one of the main differences between the two systems. "For juveniles who are brought into court, the terminology refers to the situation as an 'act of delinquency'. In the adult court the term 'crime' is used. Another difference is the way in which